Connecting the dots across every touchpoint into one aligned brand experience,
Creative Curator
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Brand Director
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Brand Experience Design
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Creative Curator | Brand Director | Brand Experience Design |
Most brand work splits the strategy from the surface: one person writes the brief, another makes the materials. I don't work that way. The strategy and the surface are one argument, made at the same table.
15 Years
Of Experience
Retail, Lifestyle, Hospitality,
Experiential & Non-Profits
98% client
retention rate
15+ certifications
& specialties
Not just your designer. Your Creative Partner.
I lead through listening. I edit more than I add and I believe restraint is the rarest material a brand has and that the best brands are the ones whose every touchpoint feels like it came from the same hand. Read the full bio →
P R A C T I C E S
Where I’m hired to lead.
Brand Strategy & Systems
The architecture beneath the visible, uncovered by breaking bread. Deep discovery and research transformed into a unique strategic blueprint.
01Visual Identity & Direction
Curation and discipline across marks, typography, and palette while holding the visual narrative together across every customer touchpoint.
02Product & Packaging Development
From structural form to the story on the label. High-end, intentional packaging design tailored for both regulated and unregulated spaces.
03Experiential & Environmental Design
The brand as an atmosphere. I layer materials, accents, and unexpected details to build environments that radiate warmth and sophistication.
04Digital Experience & E-Commerce
Translating brand atmosphere from room to screen. Digital storefronts and web experiences built without losing the sensory soul of the brand.
05Creative Leadership & Operations
Setting the vision and the operational rhythm that empowers creative teams to produce. Available as an embedded partner or on retainer.
06S E L E C T E D W O R K
Fifteen years, edited down
01 · Pearwood Brands · Luxury Experiential
Cultivating the Atmosphere
Lead experiential design across a portfolio of VIP and multi-day programs from intimate dinners to large-scale brand gatherings. Environment, material, and story given the same care.
02 · A.C. Moore · Proprietary Brand
Building Nicole
Creative lead on a national retailer's proprietary in-house brand. Strategy, packaging, and product across multiple categories, with performance data informing every seasonal line.
03 · Trust Jones Law · Luxury Experiential
Unlocking Legal Confidence
Lead experiential design across a portfolio of VIP and multi-day programs from intimate dinners to large-scale brand gatherings. Environment, material, and story given the same care.
04 · Building a Scalable Skincare + Lifestyle Brand System
Rooted In Nature. Restored In You
Developing a holistic brand ecosystem for a modern skincare company rooted in natural ingredients, cultural heritage, and ritual-based wellness.
05 · Luxury Cigar Lounge, Dining, Spirits + Membership Experience
Not Just a Lounge. A Lifestyle.
Oak + Ember is a modern hospitality concept built around ritual, connection, craftsmanship, and atmosphere and designed around the belief that luxury is not simply what a guest purchases. It is how the guest feels throughout the entire experience.
06 · A.C. Moore App Design & Rewards Program
Refresh. Relaunch. Reward.
A comprehensive refresh of the A.C. Moore Arts & Crafts mobile app and rewards program designed to create a more modern, engaging, and loyalty-driven experience for crafters.
Get In Touch
Reach Out to book a session for a chance to chat through your goals. If you're looking for something more tailored than my current plans, I’d love to hear what you have in mind.