Not just a lounge.
It’s a lifestyle.
Brand Concept, Experience Design + Campaign Direction
Oak + Ember is a modern cigar lounge and hospitality concept where timeless rituals meet contemporary luxury.
Built around the idea of Soul. Smoke. Spirit., the brand brings together premium cigars, curated spirits, elevated dining, intimate conversation, and personalized member service within one cohesive experience.
The project was approached as more than a visual identity. It was developed as a complete brand ecosystem spanning strategy, environment, packaging, product development, digital experience, and campaign storytelling.
Oak + Ember transforms an evening out into a carefully considered ritual.
From the architectural arrival and interior atmosphere to the cigar packaging, menus, member app, and concierge experience, every detail was designed to create a sense of belonging, discovery, and elevation.
The Vision
The goal was to reimagine the traditional cigar lounge for a new generation of culturally aware, style-conscious guests.
Rather than relying solely on dark, old-world club aesthetics, Oak + Ember introduces a warmer and more contemporary expression of luxury, one that feels refined, intimate, inclusive, and experiential.
The concept was designed to appeal to guests who value atmosphere, craftsmanship, personalized service, and meaningful connection.
What began as a passion project has evolved into something more. We’re proud of where we’ve been and even more excited for what’s ahead.
Atmosphere + Environment
The physical environment was developed as a contemporary interpretation of the private lounge.
The concept combines dramatic architecture with intimate hospitality through:
Warm, low-level lighting
Deep leather seating
Walnut and dark wood finishes
Stone and terrazzo surfaces
Brass accents
Curved architectural forms
High ceilings and expansive windows
Private seating zones
A central statement bar
Layered decorative lighting
The space is cinematic, but comfortable. Refined, but not formal.
Each area is designed to support a different type of experience, from private reflection and quiet conversation to dining, entertaining, and member gatherings.
Packaging + Product Development
The product system extends the Oak + Ember experience beyond the lounge.
The packaging direction was designed to feel collectible, tactile, and highly considered. Each item reflects the same visual language used throughout the physical environment.
Member Experience
The Oak + Ember app concept brings personalization and convenience into the hospitality experience.
Members can use the platform to:
Check in
Reserve a table or private room
Communicate with the concierge
Save preferred cigars
Store food and drink selections
Purchase products
Access member events
Review recommendations
Manage membership benefits
The digital experience allows the brand to anticipate a guest’s needs before arrival.
A returning member could request a preferred cigar, signature cocktail, and seating area in advance, allowing the Oak + Ember team to prepare a personalized experience.
Technology becomes an extension of hospitality rather than a replacement for it.