Infinite Catering x Chef Vibes
Industry: Food & Hospitality
Scope: Logo Refresh · Packaging Design · Website Redesign
Where Flavor Meets Identity
Infinite Catering has a reputation for bold flavors and unforgettable events, but the brand identity, packaging, and website didn’t reflect the elevated culinary artistry behind the name. We set out to refresh Infinite Catering’s logo, craft a signature identity for Chef Rashaun proprietary brand Chef Vibes spice and sauce line, and redesign the website into a dynamic, high-converting experience.
Cooking Up a Stronger Brand
S P I C E - I N S P I R E D B R A N D P A L E T T E
Deep Red
HEX #BA2026
Cayenne Pepper
Bold, fiery, and full of intensity. Just like cayenne, this red embodies the heat and passion at the core of Infinite Catering.
Golden Amber
HEX #FAA900
Turmeric
Warm, earthy, and grounding. This yellow-gold ties to heritage and richness, bringing both brightness and depth to the brand.
Charcoal Black
HEX #000000
Black Pepper
Classic, essential, and versatile. Black is the timeless base, the seasoning that enhances everything around it.
Warm Neutral Gray
HEX #7B7465
Cumin Seed
Smoky and aromatic. This gray is the steady note that balances the bolder flavors, just as cumin anchors a dish.
Bright White
HEX #FBFDFD
Sea Salt
Pure, clean, and necessary. White acts as the finishing touch, the highlight that makes flavors (and visuals) come alive.
Visual Identity
Primary Logo
Secondary Logo
Submark Icon
T H E P R O P R I E T A R Y B R A N D
Bring The Chef Home
Chef Vibes is a premium culinary seasoning brand developed under Infinite Catering LLC, featuring signature blends curated by Chef Rashaun. Scudder. To transition from a bespoke catering service to a retail consumer packaged goods (CPG) footprint, the brand required a cohesive, high-impact packaging identity. The goal was to establish a striking shelf presence that communicates culinary expertise, flavor profiles, and modern dietary versatility at a glance.
The primary objective was to design a unified packaging system across a multi-flavor product line including All Purpose Seasoning, BBQ Seasoning, Garlic & Herb, and Chef Vibes Green/Veggie Seasoning while maintaining strict brand consistency.
Chef Rashaun
“She didn’t just elevate my brand; she gave me a foundation that connected my creativity, flavor, and vision.”
T H E W E B S I T E
When treating culinary art as an elite experience, the digital storefront has to feel just as immersive, tactile, and premium as a multi-course private dinner. The goal for the Infinite Catering homepage was to break away from the sterile, cookie-cutter layouts that dominate the hospitality industry. I wanted to establish an editorial digital home that balances upscale sophistication with an urban, high-contrast energy.